Module 1: Understanding Foreign Direct Investment Reviews FDI trends and factors propelling overseas investment and examines how an investment location is selected. It also considers investment from a country's perspective in terms of the benefits realized and issues faced in harnessing FDI to foster growth and economic development.

Module 2: Developing an Investment Promotion Agency Outlines the primary steps in setting up or restructuring an investment promotion agency. It discusses such issues as determining the organizational structure, scope of responsibility, functions, and staffing framework needed to undertake successful investment promotion that is suited to the unique environment.

Module 3: Creating an Investment Promotion Strategy Details the process of evaluating the location's strengths and weaknesses, and of identifying the sectors that best capitalize on its strengths. It also outlines mechanisms to ensure that the agency's promotional activities, organizational functions, partnerships and budget reflect the industry and geographic targets identified.

Module 4: Building Effective Partnerships Provides guidelines to help determine activities best undertaken with partner agencies, and how the resulting relationships can be effectively managed. It also helps define the types of partnerships that can be established, for what duration, which groups might be involved, and how partnerships can be measured and evaluated.

Module 5: Strengthening the Location's Image Covers the key elements of image building - assessing how investors view the location, identifying locational strengths and weaknesses, and developing an action plan. It concludes with a discussion of how to determine the correct mix of promotional tools to effectively deliver messages to the target audience.

Module 6: Targeting and Generating Investment Opportunities Discusses the key elements of investment generation, including developing and maintaining a lead tracking database, and planning and executing the investment campaign. It also describes tools and methods to help create interest in a location, and how to lay the groundwork for a productive relationship with potential investors.

Module 7: Servicing Investors Discusses appropriate techniques and approaches in each of the key areas of investor servicing: preparing for the site visit; managing the visit program and the post-visit follow-up; and providing aftercare and support once an investment is in place. Includes a description of aftercare considerations and strategic components.

Module 8: Monitoring and Evaluating Activities and Results Provides practical guidance on how these tools are used to improve the management of an IPA, and to demonstrate to government and other funders the value of promotion. It is primarily designed to help IPA senior managers understand the benefits of M&E, and offers guidelines for the implementation of such systems.

Module 9: Utilizing Information Technology Examines the role of information technology in investment promotion and provides guidelines for organizations that want to establish, develop or maximize their IT potential. It highlights how to use the Internet as a tool for information exchange, outreach and research and outlines steps involved in establishing a web site.